The first of Ireland’s new brewery labels, featuring the words “Taste” and “Alcoholic”, has gone on sale at the St. Patricks Day parade, a major step in the country’s attempts to create an identity for its beer.
The new label is a “sustainable, high-quality” alternative to the current label of “Irish”, which is an homage to the countrys heritage of its brewing history.
“Tasting and drink are the key,” said the new label’s developer, Dublin-based firm, St. Patrick’s Brewing Co. “We are a small business, so we are always looking for new ways to make the Irish beer experience better.
We are always working on new innovations to make Irish beer better.”
The new labels were unveiled on Thursday during the parade at the city’s central square.
The Irish beer industry has struggled for a decade as its own industry has shrunk to just over one million people, while other industries, such as tourism and tourism catering, have grown rapidly.
In the past few years, the Irish economy has been battered by recession and a high unemployment rate, and the country has seen a massive surge in demand for beer, including from abroad.
“It is a great time to be Irish, especially for Irish people, because it is a booming industry,” said Dublin-born businessman and former Irish ambassador to the UK, James Connolly, in an interview with the Irish Times.
“There is a lot of demand and we have a lot more to offer people in the world than we can supply.
The market is huge.
People are looking for a taste of something new, something that doesn’t exist.”
Ireland’s economy grew by 3.3% in 2015, but is forecast to contract by 0.5% this year, and by 3% in 2021.